. . . A research partner, and business asset . . .

Research Services

Typical Methodologies

• Telephone Interviews
• In-person, indepth interviews
• Web surveys
• Mail; E-mail surveys
• Focus groups
• On-line/Desktop research of published research
• Expert opinions/panels/councils
• On-Site Trade show research; In store or location
• Intercept

Audiences

• executives
• administrators
• professionals (engineers, physicians, nurses, specialists, attorneys, educators, tech specialties, etc.)
• management personnel
• R & D
• company employees
• consumers
• others

Choose from complete project management or any mix of consulting services

Complete Project Management

Research assessment, survey design implementation through final reporting.

Individual Consulting Services

• needs assessment
• research strategy
• survey development
• list procurement
• data entry, coding and tabulation
• statistical consulting; advanced techniques
• data analysis, report writing, graphics
• data collection
• focus group discussion guide, recruitment and moderators
• tracking studies

Quick Assessments

Some companies need quick assessments or have limited budgets to learn about a market, channel, product, problem/solution, etc. SurveyResource Group can provide cost-effective consulting and quick assessments for “need to know now” questions. Quick assessments are answers to a few specific questions you might have about a selected industry or sub-sector. This activity usually takes as little as a few days to a few weeks to study and execute.

These assessments may include answers to questions about key competitors, a new product concept, customer satisfaction, market opinions, trade shows and events, site locations, media, potential customer list, several best sales prospects, trade promotion opportunities, expert contacts, end-users, market access, potential customers and search for published market research data. Frequently we engage subject matter experts to speed the discovery process.

In-Depth Market Research

Expanded assessments cover more bases, going beyond the questions you have determined. We take a closer look at the business decisions you are trying to reach and then develop a suggested methodology to help you obtain the information you need to make informed decisions. Typically, a broader product, service, customer satisfaction or other market research study will be undertaken to provide strategic direction for product launches, market entry or improved customer service. We provide information based on findings from interviews or surveys with prospects, customers, channel partners, industry analysts, or competitors. At times we attend trade shows for the purpose of gathering market information and competitive intelligence. Also, we have conducted market research at trade shows on-site at our booth, or off-site at focus group facilities or rental suites.

Actionable Reports

Executive-summary style utilizing charts and graphs

We realize that collecting data is only a part of the total research process. Even more important is analyzing data and converting it into useful information ... information that can help you better understand the variables of the marketplace so you can adjust your strategies to meet the demands and expectations of your audience.

SurveyResource Group presents data in a meaningful and easily understood manner. We use an Executive Summary style of reporting. Results are clear and easy to present to others within your organization. There will be little or no lag time between reviewing the recommendations and taking action on them. We will work closely with you to achieve the reporting style best for your organization.